One game. One United vision.
Basketball connects us. Opportunity drives us.
United Group brings together basketball programs, experiences, resources, and partnerships designed to create meaningful opportunities for athletes, families, coaches, and communities.
From regional development camps and international competition to recruiting resources and independent basketball programs, our initiatives are connected by a common purpose: helping people discover what's possible through the game.
Different opportunities. One shared mission.
Discover United.
SKILLS. MEASUREMENT. OPPORTUNITY.
A regional basketball experience combining purposeful instruction, athletic performance testing, competitive gameplay, and player evaluation.
Develop your game. Measure your progress. Compete with purpose.
Basketball without borders.
International basketball experiences connecting athletes through competition, cultural exploration, and unforgettable travel.
See the world through the game you love.
A United Group Partner
United is proud to partner with Varsity 360, an independent college recruiting platform providing athletes and families with tools to research programs, organize their recruiting journey, and pursue future opportunities.
Featured experience — Paris 2027
The world is your court.
June 20-28, 2027
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Paris, France
An international basketball journey centered around the Paris World Games.
Compete against international opponents, experience the culture of Paris, and represent United on a global stage.
One journey. New connections. An unforgettable opportunity.
Your community. Your program. United behind you.
Great basketball programs begin with committed leaders.
United Program Licensing provides qualified coaches and basketball organizers with an opportunity to establish and operate their own United basketball branches through a shared brand, organizational framework, and commitment to athlete development.
You bring the local leadership. We bring the framework and support.
Build locally. Grow together.
Built on purpose.
United began with a simple belief: geography should never determine opportunity.
Since 2011, our basketball journey has been rooted in creating competitive opportunities for athletes in smaller communities.
That commitment has grown into a broader mission to connect athletes, coaches, families, and communities through programs and experiences that extend beyond the court.
We believe in purposeful development, meaningful relationships, and creating opportunities worth pursuing.
Latest from United
Stay connected with upcoming events, program announcements, athlete stories, and highlights from across the United community.
Real people. Real experiences. One shared mission.
From regional gyms to international destinations, our community is what makes United possible.
Meet the athletes, coaches, families, and partners who bring the mission to life.
Your next opportunity starts here.
Whether you're an athlete looking to develop, a family seeking a meaningful basketball experience, or a coach ready to build something bigger, United is creating ways to get involved.
United We Play.
Connected by the game. Driven by the mission.
Contact
Email: [client to supply]
Phone: [client to supply]