Great basketball programs begin with committed leaders. But creating a sustainable basketball organization requires more than coaching ability. It requires infrastructure, consistency, communication, organization, and a clear vision. United Program Licensing gives qualified coaches and basketball leaders the opportunity to establish and operate their own independent United basketball branches through an established brand and organizational framework. Bring your leadership, relationships, and passion for the game. We'll help you build the organization around it.
Built by coaches. For coaches.
United's roots go back to 2011, when our basketball journey began with a commitment to creating competitive opportunities for athletes in smaller communities.
Through years of coaching, organizing teams, managing events, and working directly with families, we've developed firsthand experience with the challenges of building a basketball organization.
United Program Licensing is designed to share that foundation with qualified leaders who want to build something meaningful in their own communities.
What United provides — a foundation for your program.
Approved licensing partners receive access to designated United organizational resources and support, which may include:
Launch Guidance
Receive onboarding resources and assistance with establishing your local program.
Organizational Frameworks
Access approved administrative and registration structures.
Digital Presence
Utilize designated website and digital branding resources.
Ongoing Support
Benefit from organizational guidance and resources outlined in the licensing agreement.
Specific resources, financial obligations, and responsibilities are defined in the final agreement.
What you bring — local leadership. Shared purpose.
Our ideal partners are coaches, trainers, program directors, and basketball entrepreneurs who understand that successful programs are built through relationships, accountability, and consistency.
How it works
Apply
Tell us about your basketball background, proposed location, and vision.
01
Connect
Meet with United leadership to discuss the opportunity and determine whether there is a mutual fit.
02
Partner
Review the licensing framework, operating expectations, and formal agreement.
03
Build
Establish your local program using approved United resources and organizational guidance.
04
Launch
Introduce United to your community and begin creating opportunities for local athletes.
05
Build something that matters.
Your leadership. Your community. A shared United mission.
Licensing FAQs
What is United Program Licensing?
An opportunity for approved local operators to establish independent basketball programs under the United brand, subject to an agreed licensing framework.
Do I need an existing basketball organization?
No. We welcome qualified applicants interested in establishing new programs as well as existing basketball operators.
Will I manage my own program?
Yes. Local operators are responsible for their own program operations, subject to the applicable licensing agreement.
Does United provide administrative support?
United provides designated organizational resources, onboarding guidance, and support as defined in the licensing agreement.
Is there a financial commitment?
Yes. Financial terms and licensing obligations are discussed with qualified applicants during the partnership process.
Can I operate in an exclusive geographic area?
Market availability and any applicable geographic rights are addressed through the formal licensing agreement.
How do I get started?
Complete the United Licensing Partner application. Qualified applicants will be contacted regarding the next steps.
Connected by the game. Driven by the mission.
Contact
Email: [client to supply]
Phone: [client to supply]